21 Best WordPress eCommerce Themes | Best eCommerce WP Themes

Thanks to WordPress and affordable hosting by providers like Bluehost- you can launch your online business venture for a small upfront investment of around $100 plus some of your free time.

A WordPress theme might just be the most important ingredient for your eCommerce website. The right theme will make your business appear professional, attractive, and paint your products in an enticing light. However, you’ll also want to consider more technical aspects, like the how well the theme is optimized for performance. According to Kissmetrics found that even a 1-second delay in page response time, can lead to a 7% loss in conversions.

We’ve considered all of these metrics, as well as a few others, to help determine the best WordPress eCommerce themes:

• Page load speed
• Ease of use
• Attractiveness of design
• Mobile responsiveness, and
• Extensiveness of functionality

If you want to know why we think these factors are important, check out our article on how to choose a WordPress theme.

Without further ado, let’s kick off your new venture with the top 21 WordPress eCommerce themes.

The 21 Best WordPress eCommerce themes

1. XStore WordPress Theme
2. TheGem WordPress Theme
3. Divi WordPress Theme
4. Nexio WordPress Theme
5. Organik WordPress Theme
6. Shopkeeper WordPress Theme
7. Basel WordPress Theme
8. QOS WordPress Theme
9. Savoy WordPress Theme
10. Monstroid2 WordPress Theme
11. Infinite WordPress Theme
12. Jevelin WordPress Theme
13. Ultra WordPress Theme
14. Atelier WordPress Theme
15. Avada WordPress Theme
16. Urna WordPress Theme
17. Bridge WordPress Theme
18. Merchandiser WordPress Theme
19. Neto WordPress Theme
20. eLab WordPress Theme
21. Jayla WordPress Theme

Top 3 WordPress eCommerce theme reviews

Measuring the page load speed, ease of use, attractiveness of design, mobile responsiveness, and extensiveness of functionality, we have ranked the top 20 best WordPress eCommerce themes. Below are the themes that made the top 3.

With over 90 good-to-go shop designs, XStore provides one of the most extensive demo libraries to base your store on. It’s also not a matter of quantity over quality with a top range of attractive, modern, and diverse range of themes for everything from produce to fashion to video games. On top of the shop layouts, there is also a decent amount of blog, portfolio, and other website assets.

The shopping elements of this theme is very well thought out with all of the filtering, quick view, and product options you would expect. There are even features like favorites, countdown timers, and QR codes. It also comes with over $300 worth of free plugins, including WPBakery, Revolution Slider, and premium Woocommerce plugins.

XStore is a very polished product. It translates extraordinarily well to smaller screens with a super handy bottom bar. It’s also one of the most optimized themes with some of the best performance ratings on this list.

Summary statistics

• Speed: 10
• Ease of use: 9
• Design: 8
• Mobile experience: 10
• Functionality: 10

As a full-on multipurpose WordPress theme, TheGem can be used for so much more than an online store. It features over 400 full demo websites with 14 exclusively made for creating an online store. That being said, almost all of its other demos can also accommodate a store if you want something different.

The demos are quite diverse with tech gadgets, furniture, lifestyle items, and fashion setups. TheGem is also one of the better themes out there when it comes to maintaining high standards across many demos.

As you may expect, just about every eCommerce feature or element is built-in, and the WPBakery page builder ships for free along with the theme. The mobile experience is very solid. With everything baked into it, TheGem still delivers relatively decent performance.

Summary statistics

• Speed: 8
• Ease of use: 8
• Design: 9
• Mobile experience: 9
• Functionality: 10

Divi, by Elegant Themes, is one of the most well-known multipurpose WordPress themes. Divi comes with hundreds of free layout packs that come complete with demo content. Divi’s designs are usually relatively straightforward, although modern and easy-to-use. However, it’s online store demos are even more engaging and unique.

On top of being fully compatible with WooCommerce, Divi comes with WooCommerce-specific integrations and modules built-in. Divi already features one of the most beginner-friendly and powerful page builders, meaning you’ll have one of the best experiences building an eCommerce store from scratch using this theme. Of course, you won’t be lacking in any other website assets like blogging, portfolio, or page layouts.

Divi’s mobile responsiveness differs from template to template, however, there generally aren’t any issues. For a jam-packed theme, Divi also does a pretty good job in terms of performance with above-average speeds.

Summary statistics

• Speed: 7
• Ease of use: 10
• Design: 9
• Mobile experience: 8
• Functionality: 10

Additional business WordPress theme reviews

Below are the WordPress eCommerce themes that made the top 21, but missed out on our top 3 spots.

This will give you a decent amount of freedom to put together your online store. The look and feel of Nexio is in line with contemporary and accessible fashion brands like H&M. Product listings come with very useful quick tools, even allowing you to change the color variation. The neat layout means pages can support a lot of information without feeling overwhelming.

Nexio is one of the fastest loading themes on this list with really good desktop performance. Keeping the younger generation in mind, it also has flawless mobile responsiveness.

Summary statistics

• Speed: 8
• Ease of use: 10
• Design: 8
• Mobile experience: 10
• Functionality: 8

As you might guess, this farm-fresh theme is aimed at those working in the produce industry. As the name suggests, its design is best suited to small businesses like organic farms or food stores. With plenty of white space, green elements as well as demo content consisting of glistening fruit, there is no better word to describe this theme than “fresh”.

The theme also features plenty of scrolling and hover animations to make it feel lively and interactive. The category pages are excellent with neat designs and plenty of filtering mechanisms. The product pages leave nothing to be desired either. You also get WPBakery and Slider Revolution for free which is great value for money.

The performance doesn’t disappoint with above-average page loading times. However, some of the demos do have some small issues when viewed on mobile.

Summary statistics

• Speed: 8
• Ease of use: 9
• Design: 10
• Mobile experience: 6
• Functionality: 10

Shopkeeper is an ultra-modern, ultra suave, and ultra-capable eCommerce theme. The product listing pages are exceptionally functional with color and size selectors, rating displays, hover states, and quick view buttons. If that wasn’t enough, there are also a variety of category layouts to choose from.

The product pages also leave nothing out and there are a number of unique designs not easily found elsewhere. To top it off, the diverse collection of demos for everything from women’s fashion to men’s grooming are all incredibly stylish with bold sans serif fonts and superb demo content.

The portfolio layouts are also pretty extensive, and while the blog is more basic, the designs are still awesome. The mobile responsive design is pretty good but the top bar is a bit small. Similarly, the performance is just about average.

Summary statistics

• Speed: 7
• Ease of use: 8
• Design: 9
• Mobile experience: 8
• Functionality: 10

With around 40 different full eCommerce demos, you can use Basel as the starting point for just about any online store in any niche you can think of. From fashion to medical equipment to wine – Baseljust about has it all. Each demo has also been styled distinctly for its niche with different fonts, colors, and demo content.

The designs might not be the most exciting, but they are all still attractive and well thought out. Both the category and individual product pages come with all the features you would expect of a proper eCommerce theme. There are also many blog and portfolio layouts and elements, making it a very complete product.

Unfortunately, the performance of this theme is subpar, particularly on mobile devices, but the mobile responsiveness itself is fantastic.

Summary statistics

• Speed: 7
• Ease of use: 8
• Design: 7
• Mobile experience: 10
• Functionality: 10

With over 17 homepage layouts, 5 shop page styles, 7 product page layouts, and 4 blog styles, QOS provides just enough customizability while still being easy to use. The designs are minimal, clean, and feature pastel colors for a modern, yet sophisticated look and feel.

The demos also make use of plenty of animations and hover states so it has a very dynamic feel. The shopping experience is very complete with filters, sorting criteria, and quick tools like view, compare, and add to cart. QOS also features a simple blog, but not a portfolio. The Elementor page builder is included with the theme.

Despite its lightweight appearance, the page loading times are pretty lackluster. However, the superb mobile experience feels completely tailor-made for smaller screens.

Summary statistics

• Speed: 8
• Ease of use: 8
• Design: 10
• Mobile experience: 10
• Functionality: 6

Savoy is an elegant theme dripping with Norse Minimalism. It seems the perfect theme for the simple, yet elegant type of lifestyle and home products shown in the demo content. A touch of color from the demo content and links add a bit of quirkiness to the look and feel.

It comes with a great slide-down filter and search tool for category pages. And, the product pages are simple, yet attractive in their own way. Although it’s not the most extensive theme in terms of variations, it does come with all the basics like a blog, portfolio, and an FAQ.

Much like its appearance, Savoy is as light as a feather with incredibly fast page loading times. Although it’s not necessarily exceptional, the mobile version of the site fits well on smaller screens.

Summary statistics

• Speed: 7
• Ease of use: 10
• Design: 9
• Mobile experience: 10
• Functionality: 6

Next up is Monstroid2, another massive multipurpose WordPress theme. You’ll struggle to find a better selection of templates to choose from with over 300+ designs that are all high-quality and distinctive. Another 500+ predesigned sections mean you will have amazing flexibility when building out your site, without complicating the process.

Monstroid2 also comes with the Elementor page builder as well as a number of extensions with extra elements. Needless to say, you won’t be lacking in any features. However, the default shop pages could do with more interesting designs and some animations.

Monstroid talks big about it being a lightweight theme, and they seem to have kept to their word with above-average performance. Generally, Monstroid’s mobile responsiveness is good although there is the occasional bug.

Summary statistics

• Speed: 9
• Ease of use: 7
• Design: 9
• Mobile experience: 7
• Functionality: 10

A general-purpose WordPress theme – eCommerce is not Infinite’s primary focus. Still, Infinite comes with 5 templates made specifically with WooCommerce in mind which includes fashion, beauty, pet, and furniture stores. Infinite also comes with its own beginner-friendly builder, V3, as well as a number of paid plugins for free.

Infinite’s built-in online store covers all of the basics, but it’s not the most feature-rich. We also don’t particularly like the fact that you can’t click product images from the category pages. Still, the layouts are neat, well-designed, and professional. Since it’s a multi-purpose theme, you can also add a decent blog, portfolio, and other website pages to your store.

Generally, the mobile experience on Infinite is pretty good although nothing stands out. It also has above average page loading times on both desktop and mobile.

Summary statistics

• Speed: 9
• Ease of use: 9
• Design: 8
• Mobile experience: 8
• Functionality: 7

Jevelin is another extensive multipurpose WordPress theme. Although it doesn’t feature many eCommerce-specific demos in its template library, with pricing tables and a single product demo, it’s perfect for selling digital services or something like an app or flagship product.

From a design perspective, Jevelin rarely puts a foot wrong with engaging, modern, and easy to use designs. There are also some interesting loading and scrolling animations, although there could be more hover states. The shopping experience might not be the most in-depth, but it’s decent with full support for WooCommerce. The theme also comes with some other premium plugins like Slider Revolution and WP Bakery.

Unfortunately, this theme’s performance is a bit of a letdown. However, the mobile shopping experience is among the best on this list.

Summary statistics

• Speed: 7
• Ease of use: 8
• Design: 9
• Mobile experience: 9
• Functionality: 9

Ultra by Themify is another extremely popular multipurpose theme. On top of around 30 full website demos, it also features a tonne of other page layouts that you can mix and match. Unfortunately, it doesn’t provide many shop or eCommerce-specific options, although it does integrate seamlessly with WooCommerce. Ultra’s designs are also not the most exciting, although they do provide a very user-friendly experience for visitors.

Ultra is a flexible theme with plenty of pre-designed header, background, footer, and blog layouts. The Ultra page builder is also one of the most powerful page builders around and still relatively fun and easy to use.

Ultra’s mobile responsive design is usually faultless. However, it just clocks average page loading speeds, so there is some room for improvement.

Summary statistics

• Speed: 9
• Ease of use: 8
• Design: 7
• Mobile experience: 9
• Functionality: 8

Atelier is a beautifully made WordPress theme with a very modern, minimalist design. The pages also feel exceptionally organized and easy to scroll through with neatly organized content. It feels like the well-thought-out result of an expert Tetris player, even more so because of the handy hover states and product sliders on category pages.

The product pages are also complete with next or previous product toggles, galleries, product description boxes, and all the other usual features. Banners, separate cart styles, numerous category layouts, and distinct demos for different types of online stores complete its eCommerce features.

It’s also a very complete multipurpose theme with blog, portfolio, FAQ, and other layouts. Unfortunately, Atelier does fall a bit flat when it comes to performance while the mobile responsiveness is nothing out of the ordinary.

Summary statistics

• Speed: 7
• Ease of use: 9
• Design: 10
• Mobile experience: 7
• Functionality: 8

Avada is an extensive multipurpose WordPress theme with 65 full website demos, over 70 design elements, 8 different section layouts, and 6 free premium plugins like Slider Revolution, the Fusion Builder, and more. The theme also comes with a comprehensive theme options panel to adjust a myriad of styles and settings to fine-tune the look and feel of your website.

The designs are pretty diverse and generally quite good. There are few eCommerce specific templates, but Avada fully supports WooCommerce and you can easily add and design a store with any template. It even features dedicated WooCommerce theme options and design elements.

Unfortunately, all of this content does seem to weigh Avada down somewhat with pretty poor performance scores. On the upside, Avada does provide a very pleasant mobile shopping experience.

Summary statistics

• Speed: 6
• Ease of use: 8
• Design: 8
• Mobile experience: 9
• Functionality: 9

Urna is a multi-vendor marketplace theme that covers just about every retail niche you can dream up with over 30 full eCommerce demos. While it’s one of the most diverse shop themes with toys, sportswear, and a very Amazon-Esque marketplace, the quality of the designs vary.

Urna is one of the most generous themes with around $228 in extras, including WP Bakery, Revolution Slider, Elementor, and WooCommerce Product Filters. It’s also an extensive theme in terms of eCommerce features, filters, and elements.

Urna takes mobile eCommerce seriously with a tailor-made mobile shopping experience. Unfortunately, not nearly the same amount of work hasn’t gone into its performance.

• Speed: 6
• Ease of use: 7
• Design: 7
• Mobile experience: 10
• Functionality: 10

With over 480 full website and 76 shop demos, Bridge has one of the most extensive template libraries. Period. With such a huge collection, it’s not surprising that not all designs are on point, however, most are still attractive and niche-appropriate. Bridge also comes with an extensive selection of layout variations and you definitely won’t have any shortage of starting points to choose from.

Add on to that the huge number of visual elements, free premium plugins like Revolution Slider, Elementor, and WP Bakery, as well as header, blog, and portfolio layouts, and you’ve got your hands full with everything you need to build any eCommerce website you want.

Bridge’s mobile shopping experience is solid, if not exceptional. Unfortunately, it’s page loading times come in at just below average for this list.

Summary statistics

• Speed: 7
• Ease of use: 7
• Design: 7
• Mobile experience: 8
• Functionality: 10

The shop comes with all the features you would expect in terms of quick tools, filters, and more. There is even a toggle to change the product listing size for easier viewing. Although almost all the demo content centers around lifestyle and home furniture, the theme will easily transform to any other niche with your own content.

Unfortunately, Merchandiser is in need of some optimization with pretty poor performance scores. That being said, it’s hard to find anything to complain about when it comes to mobile browsing.

Summary statistics

• Speed: 6
• Ease of use: 9
• Design: 8
• Mobile experience: 8
• Functionality: 6

Neto is an eCommerce theme aimed specifically at those in the fashion industry from CSSIgniter. The design and layout of the site are fairly straightforward. However, it does feature a number of handy sliders to make browsing items a bit more interactive, although there could also be more hover states and animations to make it feel more alive.

One of the great features about this theme when building out your website is all the design options it adds to the customizer, allowing you to quickly and easily change the style and colors of elements. There is also a tonne of ready-made elements and different product types.

In terms of performance, this theme could do with a bit more work as it’s loading times are sluggish. While it isn’t fantastic, the mobile responsiveness leaves nothing to complain about.

Summary statistics

• Speed: 7
• Ease of use: 10
• Design: 7
• Mobile experience: 7
• Functionality: 7

The look and feel is undeniably modern and user friendly with large, san serif fonts, hover states, animations, and a highly organized layout. It also features a pretty unique drop-down mega menu. eLab comes with user account pages, shop variations, and a basic blog and portfolio. There is also a simple but effective list of eCommerce elements like banners and featured products.

eLab is held back by below average page loading times. However, the mobile browsing experience is clearly well-thought-out and polished.

Summary statistics

• Speed: 6
• Ease of use: 8
• Design: 9
• Mobile experience: 8
• Functionality: 6